How the lock works
The engine can change almost everything — and can never change why your form exists. Here's how.
1. You set the objective
You define three things, and they lock forever after creation:
- Purpose — why this form exists in the first place
- Slots — the information the form must collect (every required field, every optional one)
- Bounds — the rails the engine can never cross: tone, reading level, forbidden claims, PII rules, brand guardrails
The objective lives in the data model itself. There's no button, no endpoint, and no agent path that can change it. The engine only ever reads it.
2. The engine designs the form
From your objective alone, the engine writes every question, orders them, branches them based on what someone has already answered, and renders them natively for web, WhatsApp, and SMS — each one the way that channel actually works.
You never write a single question.
3. It runs live experiments
As responses come in, the engine tests alternatives: different phrasings, different orders, different branching paths. Every test runs against a control, and the engine only promotes a change once the live numbers say it's actually better — after enough traffic to be confident.
The reward signal is yours to set: completion rate, answer richness, and response speed, weighted the way you want.
4. Guardrails catch everything before it ships
Before any change reaches a respondent, it passes through every bound you set. The engine can test anything it wants — but if it proposes a change that:
- Drops a required field
- Makes a slot unreachable
- Uses a forbidden claim
- Breaches the reading level or tone you set
- Risks PII exposure
...the guardrail catches it before it ever ships. A rejected candidate never reaches a respondent. Every rejection is logged in the Living View with the exact reason it was blocked, so you can see what the engine tried and what stopped it.
5. You watch everything
The Living View is a chronological timeline of every decision: what changed, why, the before-and-after, and what it did to your results — including rejected candidates and the bound or objective that stopped them.
Trust comes from legibility, not faith. Nothing happens off the record.
You set the objective. It never loses the plot. You never write a question again.